Start free. Upgrade when you need more.
Every paid plan is cheaper than the equivalent from Jotform or Typeform, with more responses included and team seats bundled rather than billed per person. LeadPath is built in from Growth upwards, with capacity that matches your response limit.
Free
See how intent-based forms work.
3 forms
100 responses / month
1 seat
- All form types
- Dashboard with full response detail
- CSV export
- Webhook dispatch
- UK GDPR consent by default
Starter
For a small business getting serious.
10 forms
1,000 responses / month
1 seat
- Everything in Free
- No B2B Forms branding
- Custom form domain
- Priority email support
Jotform Bronze is $34/mo. Typeform Basic is $29/mo.
Growth
Forms plus a working lead pipeline.
25 forms
5,000 responses / month
3 seats
- Everything in Starter
- LeadPath included — scores 5,000 leads/month
- Invite your team
- Slack notifications via LeadPath
Jotform Silver + LeadPath Starter would cost £46/mo for 1,000 leads. Yours is £39 for 5,000.
Scale
For a team that lives on inbound leads.
Unlimited forms
25,000 responses / month
10 seats
- Everything in Growth
- LeadPath included — scores 25,000 leads/month
- CRM push to Pipedrive and Zoho
- Advanced owner routing and escalation
- Priority support
Jotform Gold + LeadPath Growth would cost £158/mo for 5,000 leads. Yours is £79 for 25,000.
All prices in GBP. Paid plans billed monthly. No setup fees, no per-seat charges, no overage surprises.
What you get on every plan
These aren't add-ons. Every tier — free included — has the full product. The only things that change are how many forms you can build, how many responses you can collect, and how many people can work alongside you.
Intent-based generation
Describe your business in one paragraph. Get a form shaped by your industry's buying signals, not a blank template.
Dashboard with full detail
Every response lives in B2B Forms, structured and searchable. View any submission in full — no CRM required.
CSV export, one click
Export every response as a clean spreadsheet whenever you want it. No paywall, no export credits.
Webhooks out of the box
Dispatch to LeadPath, Pipedrive, Zoho, or your own endpoint — automatically, seconds after submission.
UK GDPR consent by default
Two separate checkboxes on every form: privacy acceptance (required) and marketing opt-in (optional). Never bundled.
No B2B Forms branding on paid
Paid plans display your brand, not ours. Custom form domains and white-labelled share pages.
LeadPath is included from Growth upwards
LeadPath scores every response from 0 to 100, enriches it with company data, assigns it to the right owner, and tracks it against an SLA deadline. It's the difference between a full inbox and knowing exactly who to call first.
On Growth, LeadPath is included with capacity for 5,000 leads per month — matching your response limit. On Scale, capacity rises to 25,000 leads per month. If you already have a LeadPath account, connecting it here is free and links the two — your existing data stays intact.
Frequently asked questions
What happens when I run out of responses?
When you reach your monthly response limit, we keep accepting submissions for 3 more days so nothing urgent is missed. After that, the form pauses until you upgrade or the new month begins. Your dashboard shows the exact date and a one-click upgrade. Nothing is ever deleted — every response you've collected stays available.
Why is there no per-seat pricing?
Because we think per-seat pricing punishes teams for growing. Growth includes 3 seats and Scale includes 10 — enough for most small businesses. If you need more, contact us and we'll work something out.
Is LeadPath included or do I pay separately?
On Free and Starter, LeadPath is a separate product (£19/month standalone). On Growth and Scale, LeadPath is included with capacity that matches your B2B Forms response limit — 5,000 leads per month on Growth, 25,000 on Scale. If you already have a LeadPath account, connecting it here is free and links the two.
Can I use LeadPath without B2B Forms?
Yes. LeadPath works with any form that can send a webhook — WordPress, Jotform, Gravity Forms, HTML forms, anything. If you already have a form builder you love, buy LeadPath on its own at leadpath.uk.
What counts as a response?
One completed submission on one of your forms. Draft responses that are never submitted don't count. Test submissions from your own dashboard don't count either.
Can I cancel at any time?
Yes. No lock-in and no minimum term. You can cancel from your account settings, and you keep access until the end of your current billing period.
What if I go over my tier mid-month?
Nothing breaks and nothing is deleted. Submissions keep arriving for 3 days past the moment you hit the limit, so urgent leads are never missed. After that, your form pauses until either you upgrade or the new month begins on the 1st. Your dashboard shows a clear banner the moment you cross the limit.
Start with the free tier
Build three forms, collect up to 100 responses a month, and see what intent-based questions do to the quality of your inbound leads. Upgrade when you're ready.